What is a Marketplace simulation?
Marketplace is an educational game that provides learners with a simulated business environment in which participants use their business knowledge and gain realistic experience. Students apply the theory from business courses in practical business situations, thus developing business acumen and critical workplace skills.
Barbara Hogan was awarded 1st Place Team and the Top 10% Worldwide.
Awarded to the winning leader upon completion of a Marketplace simulation. The winning leader in Marketplace is determined by the highest cumulative Balanced Scorecard within a game across six simulated business quarters. Therefore, the holder of this badge demonstrated the business skills and work ethic necessary to manage their company toward excellence over crucial stages of the company’s life cycle.
What does it mean: While playing Marketplace, teams start up and manage their own business division or company. Players build product portfolios, advertising campaigns, and distribution channels using evolving analytics data. They manage demand, sales, operations, and finances in a realistic game-world with limited resources. To succeed, students must build customer-focused businesses and stay ahead of the competition.